1. Is Krispy Kreme becoming a health brand?
Not at all. The Protein Powered range gives you another way to enjoy the Krispy Kreme treats you love, with protein in the mix.
These doughnuts and shakes bring a protein-powered twist to the taste, quality and enjoyment you expect from us. They’re a treat first and foremost.
2. Why have you added protein?
We’re always looking for new ways to surprise you with delicious treats. With protein making waves across food and drinks, we wanted to put our own playful spin on the trend.
The Protein Powered range brings together cookie crunch, chocolatey indulgence and our signature melt-in-your-mouth magic, with protein in the mix.
It’s a deliciously different way for you to enjoy a Krispy Kreme treat.
Protein ingredients and formulation
3. Which protein powder do you use?
Our Protein Cookie Crumble Doughnut is made with an unbranded whey protein ingredient produced for food manufacturing.
Our Protein Cookie Crumble Shake is made with Musashi 100% whey protein powder.
4. What is whey protein?
Whey protein comes from milk. Whey is the liquid that separates from the curds during cheese-making, and its protein is commonly used in protein supplements.
5. Why does the doughnut contain 13g of protein?
We developed the recipe to balance protein content with the taste and texture you expect from a Krispy Kreme doughnut.
Our Protein Cookie Crumble Doughnut contains 13g of protein, with a creamy cookie filling, milk choc ganache and crunchy biscuit crumb. You get a protein-powered twist without losing that unmistakable Krispy Kreme magic.
6. How is protein added to the doughnut and shake?
Both treats use whey protein. In our shake, whey protein powder is blended with milk and chocolate cookie pieces. In our doughnut, whey protein is added to the cookie crème filling.
Each recipe is developed to deliver its protein content while keeping the flavour, texture and enjoyment you know and love.
7. Why do you use whey protein?
Whey protein worked best in our recipes, helping us deliver the protein content while keeping the classic Krispy Kreme taste and texture you love.
8. Why does the shake have more protein than the doughnut?
Our shake and doughnut have different recipes, so they contain different amounts of protein. Both are crafted with taste and indulgence at their heart.
The shake blends protein powder with full cream milk and chocolate cookie pieces. The doughnut combines a protein-powered cookie crème filling with milk choc ganache and crunchy biscuit crumb. You can enjoy them separately or pair them for the full Protein Powered experience.
9. Where does the protein in each product come from?
Both products use whey protein. Our doughnut contains whey protein isolate in its cookie crème filling, while our shake is made with Musashi protein powder.
Nutrition, health and dietary information
10. Can I enjoy Protein Powered if I take GLP-1 medication?
Your health and dietary needs are individual to you, so we can’t advise whether the range is suitable for you if you take GLP-1 medication or receive other medical treatment.
Please review the nutritional information on our website and speak with your healthcare professional about what’s right for you.
11. Is the Protein Powered range healthier than other Krispy Kreme doughnuts?
The Protein Powered range is a treat with a protein-powered twist, not a healthier alternative to our other products.
You can enjoy indulgent cookie flavours and our signature melt-in-your-mouth magic, with protein in the mix. To help you make an informed choice, you can find the full nutritional information on our website.
12. Have the protein claims been independently tested?
Yes. The protein claims for both our doughnut and shake have been validated through testing by a NATA-accredited laboratory.
13. Where can I find calorie and nutritional information?
You can find the full nutritional information, including calories, at krispykreme.com.au.
14. What allergens should I be aware of?
- Protein Cookie Crumble Doughnut: Contains Gluten, Wheat, Milk, Soy. May contain Hazelnut, Peanut, Pistachio, Sesame, Egg.
- Protein Cookie Crumble Shake: Contains Gluten, Wheat, Milk, Soy. May contain Almond, Hazelnut, Peanut, Pistachio, Sesame, Egg, Fish (Salmon). The possible presence of salmon is due to salmon bagels being handled on the same premises; salmon is not an ingredient in the shake.
You can find full ingredient and allergen information at krispykreme.com.au. If you have an allergy or intolerance, please review this information before you buy and speak with a team member if you have any questions.
15. Is the range suitable for vegetarians?
Yes. You can enjoy the Protein Powered range if you follow an ovo-lacto vegetarian diet. Please check the nutritional information on our website for more details.
16. Is the range gluten-free, dairy-free or vegan?
No. The Protein Powered range is not gluten-free, dairy-free or vegan. Please review the ingredient and nutritional information on our website to help you decide whether it suits your dietary needs.
Availability and ordering
17. When and where can I buy the Protein Powered range?
You can enjoy the Protein Powered range at participating Krispy Kreme shops in Australia and New Zealand from 11 to 23 November. The range is not available in South Australia.
18. Can I buy the range at 7-Eleven, BP or other retailers?
No. You won’t find the Protein Powered range at 7-Eleven, BP or other retailers. It’s exclusive to participating Krispy Kreme shops in Australia and New Zealand from 11 to 23 November.
19. Can I order the range online?
Yes! You can order online at krispykreme.com.au or krispykreme.co.nz. You can choose pre-order or same-day delivery, or order through participating third-party delivery services.
You can enjoy the range for a limited time, from 11 to 23 November.
20. Why can’t I buy the range in South Australia?
Krispy Kreme shops in South Australia are run by Krispy Kreme South Australia, a separate company from Krispy Kreme Australia. Promotions can differ, so you won’t find the Protein Powered range in South Australian shops.
